Emerging Consumer Brands
The Consumer Brands Incubation Program helps shape founders and enables them to scale up consumer brands grow rapidly and expand their market share.
The Emerging Businesses Incubation Program helps shape founders and enables them build brands that impact the diverse demographic of the country. The program nurtures next generation consumer-centric brands using technology to make a significant impact.
The program looks to nurture next-generation consumer-centric business model brands at the scale-up stage of development to create impact.
Select startups will have the opportunity to participate in a 6-month program targeted towards validating product market fit, validating unit economics, planning for capital and cash flow, creating clear market positioning, and increasing customer adoption.
Our Impact So Far
Why choose the Emerging Business Startup Program?
Mentoring sessions with industry experts
Hands-on guidance from IIMB Faculty.
Access to capital/funding
Marketing Strategy and Branding
Access to NSRCEL’s Startup Kit and vast Partner Network
Who is it for?
Must be a registered company with ARR more than Rs. 30 lakhs
Ideally with a direct-to-consumer business model.
Ventures with Indic Lens/focus
What we are looking for
Recurring revenue run rate
Commitment to building a long-lasting brand
Aarti B Iyer
Marketing and Business Strategist, Co-Founder at M2 Games
Angel Investor and Leadership Coach
Dr Bhaskar Harita
Consultant, Founder and Advisor at Cita.ai
Gopal Rao Addanki
Consultant VC and Member of the Board of Advisors, United Efforts
Ex-VP at Oracle Financial Services Software Ltd
Consultant, Ex-Director and SBU Head at Cognizant
Angel Investor, EX-VP at SSIPL Retail Ltd
Family Businesses and SMEs Consultant, Founder at Gradior Consulting
Angel Investor, Chief Merchandising Officer at AJIO.com
Hear from our Ventures
Anurag Singh – Co Founder, Hustlemad
Building a brand & growing a business was at times challenging with no sounding boards or peer group. There was no shared knowledge pool to draw from & being part of the program has changed that. Better accessibility to industry resources, information about best practices & a helpful and committed network have changed our mindset & some of the ways in which we work. We have made some interesting connections and look forward to being part of this community.
Namrata Rai – Founder, Loyora Play
Right from experiencing a lack of demand, ineffective marketing, gaps in terms of knowledge and skill, troubles in maintaining productivity, and effective financial and time management – I’ve seen it all. But, after joining the Emerging Businesses Incubation Program at NSRCEL, I’ve been able to overcome these hurdles, and tap into the right set of insights and create a detailed business plan that covers areas such as marketing, staffing, finance, and sales.
Yushika Jolly – Co Founder, Paradyes
This program seemed like the best opportunity as I knew it would allow me to expand my network and connect with like-minded entrepreneurs. For Paradyes to grow, it was essential that I had to interact with leading industry experts and the Emerging Businesses Program offered the same. We were also able to venture into a new segment by increasing our production capacity and functioning more effectively and efficiently. The Program gave us a headstart to thrive and create new products.
Who is eligible to apply?
Consumer brands with an annual recurring revenue (ARR) of more than INR 30 Lakhs
I have applied in the past for a different program. Can I apply again?
Sure, but to improve your chances of selection, do highlight additional information on the progress you have made since your previous application.
When can I apply?
The application portal will be opening soon. Please stay tuned to this space to know more about our upcoming cohorts
What can I expect from the program?
We work on all aspects of an entrepreneur and venture journey with a need-based approach.
What does NSRCEL expect from you?
We expect you to be an active participant in all the efforts we put to nurture your venture.
What is the duration of the program?
The cohort lasts 6-9 months (with a pre-incubation period of 3 months and an incubation period of around 3 to 6 months). Post successful completion of the program, you will be a part of the NSRCEL Ecosystem
Does the program focus on specific sectors or geographies?
The upcoming cohort will be focusing on sectors including:
1. Food and Beverages
2. Fashion and Apparel
3. Health, Beauty, Wellness, and Others.
Additionally, we invite applications from startups across the country.
Where will the program take place?
The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.
Will my startup get funding in the process?
The program does not ensure funding for your enterprise. You will have access to opportunities to pitch for grants and connect with VCs within NSRCEL’s vast network.
My question is not answered here. What do I do?
We will reply to all your queries within 24 hours of emailing us at email@example.com.