Mobility
Empowering automobile startups in a 6 month immersive program
NSRCEL is partnering with automobile company Maruti Suzuki India Limited to help startups working on technology and mobility based innovations that can be applied in the automobile and automotive sector.
This is a 6-month incubation program designed for automobile and mobility startups in MVP/ paid pilot to scale up stage.
Who is it for?
From enabling accessible parking infrastructure to assistive technologies to Data & AI, we look to support innovative technology business models, that have a goal of improving the mobility ecosystem within the following sectors and beyond-
![sectors in focus for mobility incubation program](https://nsrcel.org/wp-content/uploads/2024/01/Sustainable-Mobility-2023-Updated-Sectors-2.png)
Eligibility Criteria
![](https://nsrcel.org/wp-content/uploads/2024/02/Eligibility-Criteria-Icons-Website-5.png)
Should be in operation for less than 5 years
![](https://nsrcel.org/wp-content/uploads/2022/02/Mob-E2-1.png)
Should have received funding of less than ₹8-10 Cr
![](https://nsrcel.org/wp-content/uploads/2022/02/Mob-E3-1.png)
Should not have more than 50 member team
![](https://nsrcel.org/wp-content/uploads/2022/02/Mob-E4-1.png)
Should be a technology based company
![](https://nsrcel.org/wp-content/uploads/2022/02/Mob-E5-1.png)
Should be incorporated in India
Program Highlights
![](https://nsrcel.org/wp-content/uploads/2022/02/Regulatory.png)
Access to Domain Experts
Mentors, industry experts, and professionals from diverse fields guide startups, fostering skill development and steering ventures towards success
![](https://nsrcel.org/wp-content/uploads/2022/02/Investor-connect.png)
Investor Connect
Tailored investor engagement and personalized portfolio support throughout the fundraising journey
![](https://nsrcel.org/wp-content/uploads/2022/02/Training.png)
Need Assessment
Thorough analyses to uncover distinctive hurdles providing targeted solutions to overcome their bottlenecks
![](https://nsrcel.org/wp-content/uploads/2024/01/2.png)
Prizes Upto ₹1 Cr
Selected startups will get a Maruti Suzuki car and an opportunity for international immersion
![](https://nsrcel.org/wp-content/uploads/2022/02/Guidance.png)
Guidance on Regulations
Expert interventions that simplify and make accessible the complexities of navigating regulatory landscapes
![](https://nsrcel.org/wp-content/uploads/2022/02/Consult.png)
Mentoring
Access to mentoring support from subject matter experts, industry veterans, policy analysts, and CEOs/entrepreneurs within the relevant domain
![](https://nsrcel.org/wp-content/uploads/2024/01/1.png)
Paid POC with Maruti Suzuki
Selected startups will get the opportunity to secure a paid POC with Maruti Suzuki, depending on the viability of the product use case
Key Mentors
![](https://nsrcel.org/wp-content/uploads/2023/11/Mentors.png)
Muralidharan Sridharan
Coach/Member of Boards, Ex-President of Bosch, India
![](https://nsrcel.org/wp-content/uploads/2022/06/51BBC0B1-BF9B-4322-8C21-757C204B6959_1_201_a.jpeg)
Rajesh Uppal
Executive Board Member (IT, HR and Safety) and Ex CIO, Maruti Suzuki
![](https://nsrcel.org/wp-content/uploads/2022/06/C09CD598-F08B-4682-AA3A-3A526EC11170_1_201_a.jpeg)
Prasanna Krishnamoorthy
CEO and Co-founder, Upekkha
![](https://nsrcel.org/wp-content/uploads/2022/06/C6712513-EF9A-4E09-B53C-7B6C4AD3.jpeg)
Dr Ashwin Mahesh
Founder and CEO, Mapunity
![](https://nsrcel.org/wp-content/uploads/2022/06/Suresh-black.png)
Prof. Suresh Bhagavatula
Professor of Entrepreneurship, IIMB
![](https://nsrcel.org/wp-content/uploads/2022/04/parag_dhol-1.png)
Parag Dhol
Venture Capital at Athera Venture Partners
![](https://nsrcel.org/wp-content/uploads/2022/02/Malavika.png)
Malavika R Harita
Founder and CEO, Brand Circle
![](https://nsrcel.org/wp-content/uploads/2022/06/190CA13A-3410-4913-A7E9-3D1E32B6.jpg)
Ankush Agarwal
Sr. Director Talent Acquisition and Corporate Operations, Zeta Suite
![](https://nsrcel.org/wp-content/uploads/2022/06/F2E28050-B658-41CF-A3AA-7A61EF4EAE70_1_201_a.jpeg)
Sachidanand BS
Visiting Assistant Professor at IIM Indore
![](https://nsrcel.org/wp-content/uploads/2022/06/479FA8F6-3279-4368-B9D0-AE0E82B02FE4_1_201_a.jpeg)
Pradeep Banavara
Co-Founder, Obvious Technology
![](https://nsrcel.org/wp-content/uploads/2022/02/KalpanaDesigan.jpg)
Kalpana Desigan
Head of Product – Business Operations, Postman
![](https://nsrcel.org/wp-content/uploads/2022/06/8DEC69C6-3937-402F-BC53-0675DB36296C_1_201_a.jpeg)
Kshitij Saxena
Co-Founder and CEO at Autoninja
![](https://nsrcel.org/wp-content/uploads/2022/06/9542609E-62D5-4C9F-8AFE-C932A8F2EC6F_1_201_a.jpeg)
Prof Sreelata Jonnalagedda
Professor of Marketing, IIM Bangalore
![](https://nsrcel.org/wp-content/uploads/2023/11/Mentors-1.png)
Umesh Nagarajaiah
Ex-Managing Director, Production Head, Business Head, Bosch
![](https://nsrcel.org/wp-content/uploads/2022/06/D09C56A8-5EFC-4AA1-BADE-CEC6FA7420F7_1_201_a.jpeg)
Anand Ayyadurai
Founder & CEO @ Vogo Rentals
![](https://nsrcel.org/wp-content/uploads/2023/11/Mentors-2.png)
Krishna A
Independent Director, Start-up Mentor at NSRCEL
![](https://nsrcel.org/wp-content/uploads/2023/06/Kannan-Gopalakrishnan.png)
Kannan Gopalakrishnan
Business Coach & Mentor, Adjunct Faculty at ISDM Business School
![](https://nsrcel.org/wp-content/uploads/2023/11/Sathish-Pathakota.png)
Sathish Pathakota
Ex-Director, Viscadia, Head of Technology, Thomson Reuters
![](https://nsrcel.org/wp-content/uploads/2023/11/Vasudev.png)
Vasudev Avdhani
Ex-VP@Tata Advanced Materials Ltd, Consultant
![](https://nsrcel.org/wp-content/uploads/2023/11/Divay-Pranay.png)
Divay Pranav
Director Public Policy & StrategY
Frequently Asked Questions
Who is eligible to apply?
Early-stage startups who have an innovative technology that can be applied to the Mobility and allied sectors and who meets the criteria listed above.
If I have applied in the past, can I apply again?
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Mobility and allied sectors.
Is there any program fees?
The program is free of cost and no equity is taken from the startups. The program is fully sponsored by NSRCEL and Maruti Suzuki.
Where will the program take place?
The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.
Will startups receive funding?
The startups will get access to the VC connects and grants. The selected startups will receive a paid POC with Maruti Suzuki and may become their Business Partner.
My question is not answered here. What do I do?
We will reply to all your queries within 24 hours of emailing us at nsrcel.mobility@iimb.ac.in
Hear from our ventures
![Untitled design (20)](https://nsrcel.org/wp-content/uploads/2023/12/Untitled-design-20-1.png)
TRUE Assistive Technology
From gaining business inputs from NSRCEL and technical feedback from the automotive market leader in India, Maruti Suzuki, they gained all-round development on their product, with sessions on presentations skills, OKRs, Marketing, Sales, Operations, etc. All the sessions offered were well curated and thought-provoking.
![Untitled design (19)](https://nsrcel.org/wp-content/uploads/2023/12/Untitled-design-19-1.png)
eShipz
As a startup generally we get opportunity to work in a small environment where we test our ideas but with NSRCEL and Maruti Suzuki when we got an opportunity to visit Maruti’s warehouse where we experienced the large movement of parcels generally we don’t see and later we were able to test our ideas into the large environment and then roll out the solution.
Maruti Suzuki’s exposure helped us understand how to scale up the existing solution to a larger corporation.
![Untitled design (18)](https://nsrcel.org/wp-content/uploads/2023/12/Untitled-design-18-1.png)
HyCube Works
We are immensely great full to have been a part of the Mobility Program, we got the opportunity to work closely with NSRCEL and Maruti Suzuki team mentors and coordinators, who had helped us to identify the market opportunity, launch MVP and plan for product quality and standardization on each step to match the market cap and supply and demand solutions in less lead time.
Meet the Alumni
![](https://nsrcel.org/wp-content/uploads/2023/12/1-2.png)
![](https://nsrcel.org/wp-content/uploads/2023/12/2-2.png)
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![](https://nsrcel.org/wp-content/uploads/2023/12/9.png)
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Program Partner
![Untitled design (17)](https://nsrcel.org/wp-content/uploads/2023/12/Untitled-design-17-1.png)
Ecosystem Partners
![2](https://nsrcel.org/wp-content/uploads/2023/12/2-4.png)
![1](https://nsrcel.org/wp-content/uploads/2023/12/1-4.png)