Empowering automobile startups in a 6 month immersive program

NSRCEL is partnering with automobile company Maruti Suzuki India Limited to help startups working on technology and mobility based innovations that can be applied in the automobile and automotive sector.

This is a 6-month incubation program designed for automobile and mobility startups in MVP/ paid pilot to scale up stage.

Who is it for?

From enabling accessible parking infrastructure to assistive technologies to Data & AI, we look to support innovative technology business models, that have a goal of improving the mobility ecosystem within the following sectors and beyond-

Eligibility Criteria

Should be in operation for less than 5 years

Should have received funding of less than ₹8-10 Cr

Should not have more than 50 member team

Should be a technology based company

Should be incorporated in India

Program Highlights

Access to Domain Experts

Mentors, industry experts, and professionals from diverse fields guide startups, fostering skill development and steering ventures towards success

Investor Connect

Tailored investor engagement and personalized portfolio support throughout the fundraising journey

Need Assessment

Thorough analyses to uncover distinctive hurdles providing targeted solutions to overcome their bottlenecks

Prizes Upto ₹1 Cr

Selected startups will get a Maruti Suzuki car and  an opportunity for international immersion

Guidance on Regulations

Expert interventions that simplify and make accessible the complexities of navigating regulatory landscapes


Access to mentoring support from subject matter experts, industry veterans, policy analysts, and CEOs/entrepreneurs within the relevant domain

Paid POC with Maruti Suzuki

Selected startups will get the opportunity to secure a paid POC with Maruti Suzuki, depending on the viability of the product use case

Key Mentors

Frequently Asked Questions

Who is eligible to apply?

Early-stage startups who have an innovative technology that can be applied to the Mobility and allied sectors and who meets the criteria listed above.

If I have applied in the past, can I apply again?

Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Mobility and allied sectors.

Is there any program fees?

The program is free of cost and no equity is taken from the startups. The program is fully sponsored by NSRCEL and Maruti Suzuki.  

Where will the program take place?

The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.

Will startups receive funding?

The startups will get access to the VC connects and grants. The selected startups will receive a paid POC with Maruti Suzuki and may become their Business Partner.

My question is not answered here. What do I do?

We will reply to all your queries within 24 hours of emailing us at

Hear from our ventures

TRUE Assistive Technology

From gaining business inputs from NSRCEL and technical feedback from the automotive market leader in India, Maruti Suzuki, they gained all-round development on their product, with sessions on presentations skills, OKRs, Marketing, Sales, Operations, etc. All the sessions offered were well curated and thought-provoking.


As a startup generally we get opportunity to work in a small environment where we test our ideas but with NSRCEL and Maruti Suzuki when we got an opportunity to visit Maruti’s warehouse where we experienced the large movement of parcels generally we don’t see and later we were able to test our ideas into the large environment and then roll out the solution.

Maruti Suzuki’s exposure helped us understand how to scale up the existing solution to a larger corporation.

HyCube Works

We are immensely great full to have been a part of the Mobility Program, we got the opportunity to work closely with NSRCEL and Maruti Suzuki team mentors and coordinators, who had helped us to identify the market opportunity, launch MVP and plan for product quality and standardization on each step to match the market cap and supply and demand solutions in less lead time.

Meet the Alumni

Program Partner

Ecosystem Partners