Mobility Startups Incubation Program
Incubation Program for Mobility Startups
Applications are now open for Cohort-5!
Register Your Interest
*Note - This form is only for expressing interest in the program. The actual application form is the final step in the registration process.
Register Your Interest
*Note - This form is only for expressing interest in the program. The actual application form is the final step in the registration process.

NSRCEL is partnering with automobile company Maruti Suzuki India Limited to help startups working on technology and mobility based innovations that can be applied in the automobile and automotive sector. This is a 6-month incubation program designed for automobile and mobility startups in MVP/ paid pilot to scale up stage.
Program Highlights

Access to Domain Experts
Mentors, industry experts, and professionals from diverse fields guide startups, fostering skill development and steering ventures towards success

Investor Connect
Tailored investor engagement and personalized portfolio support throughout the fundraising journey

Need Assessment
Thorough analyses to uncover distinctive hurdles providing targeted solutions to overcome their bottlenecks

Prizes Upto ₹1 Cr
Selected startups will get a Maruti Suzuki car and an opportunity for international immersion

Guidance on Regulations
Expert interventions that simplify and make accessible the complexities of navigating regulatory landscapes

Mentoring
Access to mentoring support from subject matter experts, industry veterans, policy analysts, and CEOs/entrepreneurs within the relevant domain

Paid POC with Maruti Suzuki
Selected startups will get the opportunity to secure a paid POC with Maruti Suzuki, depending on the viability of the product use case
Program Impact
Ventures Engaged
Successful POCs with Maruti Suzuki
POCs in the pipeline
External funding raised by startups
External funding raised by startups
Direct jobs created by entrepreneurs
Program Eligibility
To be part of this exclusive program, you must:

Should be in operation for less than 10 years

Should not have more than 50-member team

Should be a technology-based company

Should be a technology-based company

Should be incorporated in India
Sectors In Focus
From enabling accessible parking infrastructure to assistive technologies to Data & AI, we look to support innovative technology business models, that have a goal of improving the mobility ecosystem within the following sectors and beyond-
Green Manufacturing
- Manufacturing Circularity Materials
- Logistics & Manufacturing
- Sustainable Packaging
- Merchandising
Mobility/Mobility Infrastructure
- Traffic Management
- Transport Management
- Urban Mobility Planning
- Rural Mobility
- Last Mile Connectivity
Vehicle Technology
- Autonomous Mobility
- Connected Cars
- Vehicle Diagnostics
- Advanced Driver Assistance Systems
- Shared Mobility
- Infotainment Systems
- Vehicle Safety
Data Transformation and Industry 4.0
- Big Data Analysis
- Data Business / Data Monetization
- Generative / Causal Al
- Natural Language Processing
- Fintech
- Warehousing
- Supply Chain
- Predictive Maintenance
- Data Security
- IoT
- SaaS
- Innovation in retail
Clean Tech
- Carbon Capture, Utilisation & Storage
- Air Quality Management
- Hydrogen Fuel Cell Technology
- Sustainable Biofuels
- Synthetic Fuels
- Energy Storage
- Energy Efficiency
- Vehicle-to- Grid
Submit your application here
How can you apply and get started?

Step 1
Application Submission

Step 2
Application Review

Step 3
Panel review with NSRCEL team & Mentors

Step 4
Panel Review with Maruti Suzuki India Team

Step 5
Due Diligence

Step 6
Onboarding into the Program

Step 4
Panel Review

Step 5
Onboarding into the Program
Who are the mentors guiding you?
Muralidharan Sridharan
Coach/Member of Boards, Ex-President of Bosch, India
Divay Pranav
Director, Public Policy & Strategy
Prasanna Krishnamoorthy
CEO and Co-founder, Upekkha
Dr Ashwin Mahesh
Founder and CEO, Mapunity
Prof. Suresh Bhagavatula
Professor of Entrepreneurship, IIMB
Parag Dhol
Venture Capital at Athera Venture Partners
Vasudev Avdhani
Ex-VP@Tata Advanced Materials Ltd, Consultant
Kalpana Desigan
Head of Product – Business Operations, Postman
Kshitij Saxena
Co-Founder and CEO at Autoninja
Prof Sreelata Jonnalagedda
Professor of Marketing, IIM Bangalore
Anand Ayyadurai
Founder & CEO @ Vogo Rentals
Krishna A
Independent Director, Start-up Mentor at NSRCEL
Kannan Gopalakrishnan
Business Coach & Mentor, Adjunct Faculty at ISDM Business School
Sathish Pathakota
Ex-Director, Viscadia, Head of Technology, Thomson Reuters
Who are the experts guiding you?
Testimonial
Ecosystem Partners




Frequently asked questions
Who is eligible to apply?
Early-stage startups who have an innovative technology that can be applied to the Mobility and allied sectors and who meets the criteria listed above.
If I have applied in the past, can I apply again?
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Mobility and allied sectors.
Is there any program fees?
The program is free of cost and no equity is taken from the startups. The program is fully sponsored by NSRCEL and Maruti Suzuki.
Where will the program take place?
The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.
Will startups receive funding?
The startups will get access to the VC connects and grants. The selected startups will receive a paid POC with Maruti Suzuki and may become their Business Partner.
My question is not answered here. What do I do?
We will reply to all your queries within 24 hours of emailing us at nsrcel.mobility@iimb.ac.in