Incubation Program for Mobility Startups
Empowering automobile startups in a 6 month immersive program
Applications are open for Cohort 4!
NSRCEL is partnering with automobile company Maruti Suzuki India Limited to help startups working on technology and mobility based innovations that can be applied in the automobile and automotive sector.
This is a 6-month incubation program designed for automobile and mobility startups in
MVP/ paid pilot to scale up stage.
Who is it for?
From enabling accessible parking infrastructure to assistive technologies to Data & AI, we look to support innovative technology business models, that have a goal of improving the mobility ecosystem within the following sectors and beyond-

Eligibility Criteria

Should be in operation for less than 5 years

Should have received funding of less than ₹8-10 Cr

Should not have more than 50 member team

Should be a technology based company

Should be incorporated in India
Program Highlights

Access to Domain Experts
Mentors, industry experts, and professionals from diverse fields guide startups, fostering skill development and steering ventures towards success

Investor Connect
Tailored investor engagement and personalized portfolio support throughout the fundraising journey

Need Assessment
Thorough analyses to uncover distinctive hurdles providing targeted solutions to overcome their bottlenecks

Prizes Upto ₹1 Cr
Selected startups will get a Maruti Suzuki car and an opportunity for international immersion

Guidance on Regulations
Expert interventions that simplify and make accessible the complexities of navigating regulatory landscapes

Mentoring
Access to mentoring support from subject matter experts, industry veterans, policy analysts, and CEOs/entrepreneurs within the relevant domain

Paid POC with Maruti Suzuki
Selected startups will get the opportunity to secure a paid POC with Maruti Suzuki, depending on the viability of the product use case
Submit Your Application Here
Key Mentors

Muralidharan Sridharan
Coach/Member of Boards, Ex-President of Bosch, India

Rajesh Uppal
Executive Board Member (IT, HR and Safety) and Ex CIO, Maruti Suzuki

Prasanna Krishnamoorthy
CEO and Co-founder, Upekkha

Dr Ashwin Mahesh
Founder and CEO, Mapunity

Prof. Suresh Bhagavatula
Professor of Entrepreneurship, IIMB

Parag Dhol
Venture Capital at Athera Venture Partners

Malavika R Harita
Founder and CEO, Brand Circle

Ankush Agarwal
Sr. Director Talent Acquisition and Corporate Operations, Zeta Suite

Sachidanand BS
Visiting Assistant Professor at IIM Indore

Pradeep Banavara
Co-Founder, Obvious Technology

Kalpana Desigan
Head of Product – Business Operations, Postman

Kshitij Saxena
Co-Founder and CEO at Autoninja

Prof Sreelata Jonnalagedda
Professor of Marketing, IIM Bangalore

Umesh Nagarajaiah
Ex-Managing Director, Production Head, Business Head, Bosch

Anand Ayyadurai
Founder & CEO @ Vogo Rentals

Krishna A
Independent Director, Start-up Mentor at NSRCEL

Kannan Gopalakrishnan
Business Coach & Mentor, Adjunct Faculty at ISDM Business School

Sathish Pathakota
Ex-Director, Viscadia, Head of Technology, Thomson Reuters

Vasudev Avdhani
Ex-VP@Tata Advanced Materials Ltd, Consultant

Divay Pranav
Director Public Policy & StrategY
Frequently Asked Questions
Who is eligible to apply?
Early-stage startups who have an innovative technology that can be applied to the Mobility and allied sectors and who meets the criteria listed above.
If I have applied in the past, can I apply again?
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Mobility and allied sectors.
Is there any program fees?
The program is free of cost and no equity is taken from the startups. The program is fully sponsored by NSRCEL and Maruti Suzuki.
Where will the program take place?
The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.
Will startups receive funding?
The startups will get access to the VC connects and grants. The selected startups will receive a paid POC with Maruti Suzuki and may become their Business Partner.
My question is not answered here. What do I do?
We will reply to all your queries within 24 hours of emailing us at nsrcel.mobility@iimb.ac.in
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