Circular Bharat Accelerator

NSRCEL, through a multi-stakeholder partnership with Hindustan Unilever India Limited (HUL), NITI Aayog, and Xynteo, supports circular economy startups in strengthening their go-to-market strategies, accessing pilot opportunities, and progressing towards scalable adoption.

The initiative brings together industry, policy, and ecosystem expertise to support startups that are ready to deploy, validate, and scale innovations addressing India’s circularity and resource-efficiency challenges.

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Register Your Interest

*Note - This form is only for expressing interest in the program. The actual application form is the final step in the registration process.

Program Highlights

GTM-Focused Support

Practical go-to-market support centered on real-market adoption

Structured Pilot-Readiness

Preparation to align solutions with industry and government needs

Multi-Stakeholder Market Access

Build connections through roundtables with corporates, policymakers, and ecosystem partners

1-on-1 Mentoring

Guidance aligned to each startup’s business model and stage

Grant Support

Milestone-based grant support for select pilot-ready startups

Long-Term Alumni Ecosystem

Continued alumni access for selected startups

Program Eligibility

To be part of this exclusive program, you must:

Tech-enabled circularity-centric ventures

Incorporated in india

Operational for at least a year

Market-ready product

Early-revenue startup, and pilot-ready (TRL 5+)

Pilot-Ready (TRL 5+)

Sectors in Focus

From innovating in plastic circularity to closing material loops across industries, looking for startups creating real-world, deployable solutions in the following sectors and beyond –

Plastic circularity & sustainable packaging

Advanced recycling & waste processing

Reuse, refill & alternative delivery systems

Textiles & next-generation materials

E-waste & electronic circularity

Industrial waste-to-value solutions

Circular supply chains & resource efficiency

How can you apply and get started?

Step 1

Application Submission

Step 2

Application Review

Step 3

Screening by Program Team

Step 4

Jury Evaluation

Step 5

Venture Due-Diligence

Step 6

Onboarding into the Program

Step 4

Jury Evaluation

Step 5

Venture Due-Diligence

Step 6

Onboarding into the Program

Frequently Asked Questions

Who is eligible to apply?

Early stage startups incorporated in India, operational for less than 10 years, with a team of 50 or fewer, technology-based, early-revenue, pilot-ready (TRL 5+) who are operating in circular economy, sustainability, or resource-efficiency domains.

Is there any program fees?

The program is free of cost and no equity is taken from the startups.

Where will the program take place?

The program follows a hybrid format, with most sessions conducted online. Physical events and meetups are held in Bangalore or other cities, with advance notice provided for all offline activities.

Will startups receive funding?

The startups will get access to the VC connects and grants.