Let’s face it, running a D2C brand is no walk in the park. You’ve meticulously crafted your products, built a loyal customer base, and orders are flooding in. But then, the dreaded emails start rolling in: “Where’s my package?” “Delivery delays?” Suddenly, shipping becomes your biggest headache. 

This was the exact situation Zaiba and her co-founders Vipul Yadav, Bharat Karotra, Paresh Parmar and Nikul Dodiya found themselves years ago. Their e-commerce startup often suffered because of inefficient logistics options. Larger logistics companies prioritized established giants, leaving smaller players like them with limited options and sky-high costs. 

But instead of letting frustration win, Zaiba and her team decided to take matters into their own hands. And in 2017, iThink Logistics was born – a tech-enabled platform designed to be the ultimate shipping partner for D2C brands. iThink Logistics eliminates the need for brands to manage accounts with various logistics companies. It acts as a single point of contact, offering access to a vast network of courier partners. Features like automated order confirmation through WhatsApp and last-mile delivery solutions ensure a smooth customer experience. iThink Logistics offers a 6-step NDR (Non-Delivery Report) process, reducing RTOs (Return to Origin) by 10-15%.  

Providing easy courier selection, store integration, reduced RTO, better cash flow, improved decision-making, and a dedicated account manager –Zaiba and her team is empowering e-commerce sellers with international shipping, creative dashboards, and marketplace integrations.  

In 2019, the Goldman Sachs 10,000 Women proved to be a turning point for Zaiba, a program at NSRCEL. As the only female co-founder, she had the opportunity to attend the program and translate the learnings for the entire team. The program’s focus on crafting a comprehensive business growth plan (BGP) equipped them with a clear roadmap and actionable steps for future success.  Additionally, the program connected Zaiba with invaluable mentors, such as Mr. KV Ramakrishna, who provided crucial guidance in areas like fundraising, where Zaiba, lacking a traditional business background, previously felt less confident. The company has experienced significant growth, scaling from a revenue of around 15-20 CR in 2019 to 100 CR in the last financial year. Zaiba was also one of the top five founders who was invited for the Goldman Sachs Fellowship program in New York City.  

This success story is further fueled by their ongoing participation in programs like the Goldman Sachs 10,000 Women Finance for Growth, which is providing crucial support in their current Series A fundraising efforts.

iThink Logistics has successfully delivered over 30 million shipments, boasts a wide service network covering 180+ countries and delivers to more than 26,000 pincodes across the country. With their commitment to continuous improvement and dedication to empowering D2C brands, they are paving the way for a smoother, faster, and more efficient shipping experience for all.