What do you get when you put together innovative offerings and the drive to anticipate and fuel the needs of a new and evolving market? You get the #StartupsOfNSRCEL that recently showcased the best of all that they have to offer at Season 2 of Shark Tank India.   

Shark Tank India is an Indian business reality show where entrepreneurs from across the country come in and pitch their innovative startups to a panel of investors, also known as Sharks for a shot at seeking investment in their ventures.   

Meet the startups of NSRCEL that have been bringing their A-Game to the reality show this season:   

Dabble Playart  

Dabble Playart is a venture that makes toxin-free art supplies and art kits for children under the age group of 0-6. Founded by Karen Saldanha and Neha Bajaj, Dabble Playart is inspiring imagination and artistic expression among children across India with its dermatologically tested and child-safe art products.   

The venture secured Rs 15 Lakhs for 10% Equity & Rs 35 Lakhs in debt led by shark Aman Gupta (Co-Founder and Chief Marketing Officer of Boat).  


Paradyes is a startup of NSRCEL from the Emerging Consumer Brands Program that is on a mission to be the go-to product choice for a generation of quick decision-makers who believe in the power of self-expression.  

Paradyes is changing the hair color landscape and creating an expressive community of hair color enthusiasts in India.  

Paradyes sealed its deal on the show with funding of ₹65 Lakhs for 2% Equity made by sharks Aman Gupta (Co-Founder and Chief Marketing Officer of Boat) and Vineeta Singh (CEO & Co-founder of SUGAR Cosmetics)  


BeUnic from the Goldman Sachs 10,000 Women Program took viewers of the show through its journey of building a queer-owned, community-driven platform that supports LGBTQ+ creators and entrepreneurs.   

BeUnic curates lifestyle products created by Queer entrepreneurs underlining the idea of Being You and Being Unique. The venture also works with and donates a part of its profits to NGOs working with Queer individuals navigating through diverse challenges.   


Hexpressions is a startup that supports those affected by natural and man-made disasters with sustainable and modular options that provide permanent shelter.  

This startup from the Women Startup Program is empowering people by equipping them with adequate training and skill development to build homes and lead dignified lives.  


LeafyAffair is a startup of NSRCEL from the Emerging Consumer Brands Incubation Program that brings together the best of timeless botanical treasures and fashion through its range of nature-inspired jewelry.  Leafy Affair is founded by Supriya Donthi   

Padcare Labs   

Founded by Ajinkya Dhariya, Padcare Labs is on a mission to shape sustainable societies by enhancing menstrual hygiene standards in India with a top-of-the-line menstrual product recycling technology which has so far installed 5500+ bins and has saved close to 1800 Mn Ltr of Landfill area.   

Padcare closed its deal at ₹1 cr for 4% Equity with sharks Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal   


Founded by Agnim Gupta and Stuti Gupta, Amrutam is building a global community that seeks to encourage natural wellness through an ayurvedic and cruelty-free lifestyle. Amrutam is a startup of NSRCEL that offers a range of health and personal care solutions derived from Vedic texts that encourage a natural, clean, and ayurvedic lifestyle.  


Helping automobile enthusiasts enjoy the benefits of electric vehicles minus the hassle of ownership, SWYTCHD is a venture from the Sustainable Mobility Incubation program that offers an all-inclusive electric vehicle subscription.  

SWYTCHD aims to increase the adoption of EVs in India. The venture covers everything ranging from vehicles, insurance, servicing, free charging, and much more, thus helping EV enthusiasts enjoy EVs to the fullest potential, without the hassle of ownership! 


With its mission of making public transport accessible and seamless for everyone, MetroRide – a venture from the Sustainable Mobility Incubation program provides daily commuters seamless connectivity by integrating every mile including public transport booking on a single app using shared mobility, electric vehicles, and artificial intelligence. 

Here’s congratulating these power-house startups on this maiden feat!