Founder’s Guide to Effectuation

Founder’s Guide to Effectuation

The actions of an entrepreneur are crucial in shaping their venture. Growing a successful business requires taking the right decisions and acting quickly in the volatile entrepreneurial environment. The strategy with which a founder acts, predicts, and controls the...
Falling into the ‘Valuation Trap’ 

Falling into the ‘Valuation Trap’ 

’To paraphrase Morgan Housel, when it comes to monies, questions like, ‘How can I be less Dumb’, ‘less Greedy’, ‘less Impatient’ counts a lot more than anything else.   Why do majority of Founders, or Investors find it so hard not to follow this maxim? If...
Conversational Marketing and the Art of Customer Retention

Conversational Marketing and the Art of Customer Retention

Do you know how many people visit your website or try to learn more about your startup every day? Do you know how many of those visitors are actually retained as loyal customers? You see, there’s a huge difference between having fleeting visitors and creating an...
Women in Politics: Gender and Representation

Women in Politics: Gender and Representation

“Our goal is to of having women in our Parliament and our decision making, we have chosen apathway of political professional cadre to be built in the first place that can help women climbup the ladder.” We had the opportunity to interview Kanksshi Agarwal, the founder...