The Art of Delivering a Perfect Product Pitch   

The Art of Delivering a Perfect Product Pitch   

Imagine getting into an elevator with a potential investor or customer who has the power to transform your business. You have precisely 30 seconds to captivate their attention and convince them that your product is worth their time and resources. This is where the art...
The Art of Branding, Positioning, and social media 

The Art of Branding, Positioning, and social media 

Competition is fierce and attention spans are fleeting in the current business landscape. The role of branding, positioning, and social media cannot be overstated. These are not just buzzwords, but crucial components that can shape a business’s destiny. In a...
Founder’s Guide to Effectuation

Founder’s Guide to Effectuation

The actions of an entrepreneur are crucial in shaping their venture. Growing a successful business requires taking the right decisions and acting quickly in the volatile entrepreneurial environment. The strategy with which a founder acts, predicts, and controls the...