Incubatee Jyothirmayi, CEO of Fabric Monde takes herself to a stellar stratum by having been collaborated with Sachin Tendulkar’s clothing line, TrueBlue to launch 20,000 shirts in more than fifty stores across India. Fabric Monde has become a sourcing hub for big names like TrueBlue who are venturing into Sustainable Fashion, with a notion to help brands launch environmentally safe clothing ranges.
Fabric Monde, a team of vibrant 20 year olds headed by Jyothirmayi fabricated this Bangalore based start-up to solve the persistent problem of the age-old textile industry of sourcing high grade fabrics. Having built a robust traceable supply chain, Fabric Monde seamlessly manages the delivery of bulk volumes in shorter turn-around-time, eventually positioning itself as a one-stop shop for fabric needs. Started as hopeful incubatee at NSRCEL, Jyothi now stands as the proud prime mover of the country’s leading sourcing partners for fashion brands.
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TrueBlue shook hands with Fabric Monde and created “Handcrafted range” as an attempt to revive the dying spirit of authentic Indian textiles that has always been a mark of prestige and pride. Through this collection, TrueBlue aspires to pay a tribute to the hands of history by providing opportunities to skilled artisans involved in such crafts.
The campaign involves Sachin Tendulkar wearing a shirt made by a small-scale producer Nutan, who has been practicing the art form of DABU print for nearly three generations in a village of Rajasthan called Bagru. Every garment from the collection is embroidered with a hand-craft element and untold stories, which can be conveyed to the consumers on the scanning of the attached tag. A tale woven art, it is!
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CEO Jyothi says, “Collaborating with Sachin’s Brand TrueBlue and winning their trust on Quality has been a huge milestone for us in terms of learning. Many more celebrities are joining hands for us to expand our retail presence from 50+ stores across India to 500 points of sale in the next 2 years. It will be an exciting journey to work with these stars to grow our small producers’ platform for textiles.”
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