Lessons from setting up a sales booth for the first time

Lessons from setting up a sales booth for the first time

“Standee — check, Brochures — check, Marketing video — check, Dresses — check, camera- charged, sales pitch — prepared and feedback forms printed.“ That was my idea of how sales booth at conferences work. But as any other sales plan — this one trashed too.But lets...
The A to Z of Scaling Up

The A to Z of Scaling Up

The modern entrepreneurial ecosystem is constantly expanding. However, this was not always the case, particularly when BYJU’S was founded in 2011. NSRCEL recently hosted Divya Gokulnath, co-founder of BYJU, to better understand the company’s 11-year successful...