How This Eco-Friendly Initiative Upcycled Over 10 Lakh Glass Bottles in India

In a world increasingly valuing sustainability, initiatives prioritizing environmental preservation deserve recognition. One such venture is Kavi – part of the Goldman Sachs 10,000 Women program, founded by Madhuri Balodi and her co-founder Amit Singh. Their journey from humble beginnings to pioneering upcycled art reflects creativity, dedication, and a profound commitment to the planet.

Madhuri and Amit’s story began with their vision to rescue glass bottles from landfills. They saw untapped potential in discarded items, giving rise to Kavi as a home grown brand in 2018. The concept was both simple and effective: repurpose discarded glass bottles into functional art pieces that not only elevate living spaces.

At its inception, concepts like sustainability and reducing carbon footprint were not as widely accepted. Madhuri wanted to raise awareness about environmental harm and provide meaningful alternatives to products traditionally consumed. So far, Kavi has upcycled close to 10 lakh glass bottles and has transformed them into beautiful pieces for eco-conscious consumers seeking aesthetically pleasing, sustainable solutions.

What sets Kavi apart is not just its innovative products but also its philosophy rooted in making a positive impact. The project gained recognition in the Limca Book of Records 2015 for its outstanding contribution to creative upcycling.

Each item crafted by Kavi’s team reflects meticulous craftsmanship and storytelling, often preserving cherished memories shared by their customers.

Over time, Kavi has evolved from a local initiative to a global inspiration. Its provided gifting solutions to brands like Grand Hyaat, HDFC Bank, Amazon, Amway etc with patrons in India and internationally appreciating its sustainable ethos and artistic flair. Kavi is also partnered with Pernod Ricard, Diageo India and Radico Khaitan to source bottles for transformation.

In a world grappling with waste management challenges, Kavi reminds us of the transformative power within waste. Through art, sustainable products, and a steadfast passion for the environment, Madhuri and Amit with the Kavi team continue to weave magic, one upcycled creation at a time.


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