How to make that Perfect Pitch Deck?

Let’s face it – a pitch deck can make or break a startup.
Here are some of the things you must include the next time you want to get pitch-perfect!

Read on to get advice on what you should include on your next pitch deck.  

  • What’s the Big Problem?  First up, let’s talk about the Big Problem you are trying to address to get Pitch-Perfect
    Describe a 50,000ft view of the market and the problem that exists
    Tell a simple yet relatable story and summarise the problem you are solving and who wants it solved.
    The more you can make the problem as real as possible, the more your audience is likely to understand your business and your goals. 
  • How are You trying to Solve it?  Here, you dive into describing your product or service. Describe how customers can use your product to help solve that Big Problem we earlier spoke about. But make sure that presenting an awesome product isn’t your only goal, presenting a product that solves a challenge for a market of consumers ready to pay for it – that is the goal. 
  • What is Your Value Proposition?  To get pitch-perfect, on your next slide share why your startup is special. Here you could talk about what your startup provides that no one else is. Perhaps do a short deep dive about the technology you are using, in other words, what’s your secret sauce? 
  • Why are YOU solving this?  Team-Work makes the Dream Work
    A great team with a bad idea is more likely to succeed than a bad team with an excellent idea!
    On this slide, talk about why you and your team are the right people to build and grow this startup? Highlight the key team members, their previous successes, and the key expertise that they bring to the business.
  • What’s your Business Model?  Next on the #pitchperfect series – What’s your Business Model? Here you must capture a simple answer to “How do you make money?”
    There are several things you want to demonstrate here:
    What is the pricing of your product/ service?
    How are you going to get revenue?
    Why are you charging that price? 
  • How far have You Progressed?  This is what we call the FOMO slide.
    Here you can talk about early sales if any or validation of aspects of your business model.
    You can also cover your milestones and what the major next steps you plan on taking are.
    In any pitch deck, traction makes the difference!

While these are some of the topics your deck should definitely cover, you shouldn’t limit it to just this.
Hoping this will give you a good starting point and act as a checklist for your very own amazing startup pitch deck.

Once your pitch deck is ready, head over to to meet a mentor and get guidance on how you can grow your startup.


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