Meet the founders from NSRCEL that wowed the Sharks on Shark Tank India

This year, Shark Tank India, the Indian franchise of the highly-popular American business reality show, set foot into its maiden season. Shark Tank India’s premise revolves around entrepreneurs making presentations to a panel of investors, popularly known as Sharks. The entrepreneurs pitch their respective ventures to these sharks decide whether they would like to invest their time and resources in the said venture.

So far, the episodes of Shark Tank have featured a great variety of startups whose offerings range from healthy food, eco-friendly food packaging, stationery products, wellness essentials, sustainable hemp products for humans and pets, and end-of-life care.

Introducing to you, the Startups of NSRCEL at Shark Tank India –

BluePine Foods Pvt Ltd:

BluePine Foods is a venture from NSRCEL’s Women Startup Program. BluePine Foods offers authentic and healthy north-eastern food handcrafted with great care. BluePine Foods aims to promote agro-produce, reduce food decay & wastage.

BluePine Foods looks towards spreading the magic of convenient food, which not only helps save time but also establishes a feeling of reliability and simplicity. Founded by Aditi Madan, one of the Top-10 contestants at Masterchef India (Season 3) who is popularly known as Momo Mami, BluePine Foods was able to secure Rs. 75 Lakhs for 16% Equity from Sharks Aman Gupta (Co-Founder and Chief Marketing Officer at boat), Vineeta Singh (CEO & Co-founder of SUGAR Cosmetics), and Ashneer Grover (Founder and Managing Director of BharatPe).


In today’s world, the importance of preserving our ecosystem is at its prime. Mother and Daughter-in-law duo Surabhi and Chetna Shah founded Carragreen Environmental Services, a startup from the second cohort of NSRCEL’s Women Startup Program that offers affordable and eco-friendly products. Through its operations, Carragreen aims to curb deforestation & plastic pollution by encouraging

reduced usage of plastic. Carragreen’s vision is to facilitate consumers with eco-friendly products that can be incorporated into day-to-day life.

At Shark Tank, Carragreen sealed the deal with Rs 50 Lakhs for a 20% equity from Sharks Peyush Bansal, Founder & CEO of, and Anupam Mittal, Founder & CEO of People Group.

AULI Lifestyle:

We often forget to tend to our skincare needs owing to our busy lifestyle. Auli Lifestyle is one such company that helps you Indulge in luxurious and organic wellness. Founded by Aishwarya Biswas, Auli Lifestyle is a venture from the Goldman Sachs 10,000 Women Program. Auli Lifestyle’s products help pamper and prime you to look and feel your best. Through its offerings, Auli aims to establish a lifestyle and wellness statement. With its wide range of products, Auli aims to make skincare and wellness Affordable, unique, lush, and Indian.

Auli’s offerings caught the eyes of Shark Namita Thapar, Executive Director of Emcure Pharmaceuticals Ltd. Aishwarya sought Rs 75 lakhs in exchange for a 4% stake in her company.

India Hemp & Co

India Hemp & Co is a startup founded by sibling duo Shalini and Jayanti Bhattacharya from Cohort – 3 of NSRCEL’s Women Startup Program. India Hemp and Co. is the first sustainable hemp company in India. They offer vegan, gluten-free, and preservative-free hemp products for humans and pets. Over the years, hemp has emerged as a versatile and ultra-healthy lifestyle choice. India Hemp and Co aims towards spreading the goodness of hemp across households. India Hemp and Co’s range of nutrition, wellness, personal care, and clothing products help contribute towards building a healthy and sustainable world through natural, plant based-nutrients.


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